Journal Review
Was gibt es Neues in der Kunstmarketingforschung?
Zusammenfassung
The aim of this article is to provide an overview of current studies and contributions from cultural marketing research and, where applicable, to identify topics and approaches that are currently receiving increased attention. For this purpose–analogous to an article published in this journal in 2015 with the same objective (BEKMEIER-FEUERHAHN/ ADAM/OBER-HEILIG 2015)–six relevant academic journals of cul- tural management and the non-profit sector were reviewed (see table 1). Unlike in the 2015 article, the Journal of Cultural Management and Cultural Policy itself was also taken into account as well as the Journal of Arts Management, Law and Society. For the compilation in this con- tribution, articles were selected which relate specifically to marketing issues in the arts sector or have relevance to this field because they deal with problems from the non-profit sector that can be informative for the cultural sector as well. The underlying concept of marketing is broadly defined and includes all measures undertaken to maintain and optimize the external relations of an organization, a project or an artist. Table 1 lists the journals that were taken under review. The review refers to the period April 2020 to July 2021.
© 2024, Zeitschrift für Kulturmanagement und Kulturpolitik
Schlagworte
- Advocacy
- advocacy / Lobby
- aesthetic
- art education
- Art field
- artistic reputation
- Artistic Research
- artists
- Artists / Künstler
- arts administration
- arts management
- arts management / Kulturverwaltung
- Arts organizations
- arts research
- Ästhetik
- audience development
- audience studies
- Ausbildung
- Außenkulturpolitik
- Beruf
- Beruf, Rolle
- Besucherforschung
- Besuchermotivation
- Betrieb
- career
- career / Karriere
- communication
- Community Arts
- Corona Pandemie
- Creative Industries
- creativity
- crisis
- Cultural Diplomacy
- cultural economy
- cultural education
- cultural history / Kulturgeschichte; arts organizations / Kulturorganisation; cultural policy / Kulturpolitik; literature / Literatur; state / Staat
- cultural organizations
- Cultural Policy
- cultural policy / Kulturpolitik
- cultural production / Kulturproduktion
- Cultural Promotion Laws
- cultural science
- cultural sociology
- culture
- Curating
- Democracy
- Demokratie
- development
- Digitalisierung
- digitalization
- Diversität
- Diversität / diversity
- Empirische Ästhetik
- Entrepreneurship
- Entwicklungsprozesse
- Entwicklungsprozesse / development or transformation
- Ethik
- Ethik / ethics
- Evaluation
- federalism
- Feldtheorie
- Festival
- field theory
- Film
- Financing the Arts
- Förderalismus
- Gemeinschaftliche kunst
- Gesellschaftlicher Wandel
- Gesellschaftlicher Wandel / social change
- government
- higher education / akademische Ausbildung
- Ideologie
- Ideology
- Inszenieren
- Kommunikation
- Konzert
- Konzert/concert
- Kreativindustrien
- Kreativität
- Krise
- Kultur
- Kulturbetrieb
- Kulturbetrieb / arts organizations
- Kulturelle Partizipation
- Kultureller Wandel
- Kulturfinanzierung
- Kulturfinanzierung / financing the arts
- Kulturfördergesetze
- Kulturgeschichte
- Kulturmanagement
- Kulturökonomie
- Kulturorganisation
- Kulturpädagogik
- Kulturpolitik
- Kulturpolitik /cultural policy
- Kulturproduktion
- Kultursoziologie
- Kulturvermittlung
- Kulturverständnis
- Kulturverwaltung
- Kulturwirtschaft
- Kulturwissenschaft
- Kulturwissenschaft/cultural sciences
- Kunst
- Kunst / art
- Kunstfeld
- Kunstforschung
- Kunstforschung / arts research
- Künstler
- Künstler / artists
- Künstler und Künstlerinnen / artists
- künstlerische Reputation
- Kunstvermarktung
- Kuratieren
- Künstler*innen
- Leadership
- Management
- Marketing
- Markt
- media
- Medien
- Methoden-entwicklung / methods development
- Methodenentwicklung
- Monumentalisieren
- Monumentalising
- Museum
- music
- Musik
- Nicht-Besucher-Forschung
- Oper
- Orchester
- Organisation
- political expression
- politischer Ausdruck
- Post-truth politics
- Postfaktische Politik
- professional role
- professional role / Professionalität
- Publikum
- Publikumsentwicklung
- Recht
- Regierung
- Rolle
- Rolle / career
- Social Change
- social change / sozialer Wandel
- socially engaged art
- Sozial Engagierte Kunst
- Soziale Kohäsion
- sozialer Wandel
- Sozialer Zusammenhalt
- Soziodemografie Nicht-Besucher
- Soziokultur
- Staat
- Stadt
- symbolic kapital
- symbolisches Kapital
- Tanz
- Tanz / dance
- Teilhabegerechtigkeit
- Theater
- Theaterführung
- Theatre
- Theorieentwicklung
- Theorieentwicklung/theory development
- theory developement
- Tourismus
- Transformation
- transformation / Entwicklungsprozesse
- Umfrage
- understanding culture
- Zivilgesellschaft, Dritter Sektor