Case Study
Non-visitors and museums – a practice approach
Abstract
While visitor research in cultural institutions is becoming more and more commonplace and systematic, interest in non-visitor research is currently increasing. However, the few existing approaches to investigating non-visitors appear to be only partially suitable for productive institutional use, as we demonstrate in this article on the basis of three current studies. However, in view of the large number of non-visitors, who are mainly found in sections of society that are either not culturally aware or live in Germany due to migration, non-visitor research has great potential. The challenges of reaching these groups are obvious, but there is a lack of coherent implementation strategies. Against this background, a participation-oriented non-visitor study that we conducted for the Deutsches Hygiene-Museum Dresden is used to present a possible approach and explain how a cultural institution can approach non-visitors. This case study shows how non-visitor research can function as part of a change process.
Keywords
2024 (1)
Critical Issues on Arts Engagement versus the Non-Visitor
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Keywords
- Aesthetics
- Higher Education
- Cultural Diplomacy and Foreign Cultural Policy
- Occupation
- Career and Professional Role
- Audience Development
- Audience Studies and Visitor Studies
- Visitor Motivations
- Business
- Covid Pandemic
- Democracy
- Digitalization
- Diversity
- Third Sector
- Empirical Aesthetics
- Development
- Ethics
- Evaluation
- Field Theory
- Festival
- Film
- Federalism
- Community Arts
- Societal Change
- Ideology
- Staging
- Career
- Communication
- Concert
- Creative Industries
- Creativity
- Crisis
- Culture
- arts organizations, cultural organizations
- Cultural Participation
- Cultural Change
- Fincancing The Arts
- Cultural Promotion Law
- Cultural History
- Cultural Management
- Cultural Economy
- Cultural Organizations
- Art Education
- Cultural Policy
- Cultural Production
- Cultural Sociology
- Art Education
- Cultural Understanding
- Arts Administration
- Cultural Industry
- Cultural Sciences
- Art
- Art Field
- Arts Research
- Artists
- Artistic Research
- Artistic Reputation
- Arts Management
- Arts Organizations
- Art education
- Arts Marketing
- Arts Administration
- Curating
- Leadership
- Literature
- Advocacy
- Management
- Marketing
- Market
- Media
- Methods Development
- Mexico
- Monumentalizing
- Museum
- Music
- Non-Visitor Studies
- Opera
- Orchestra
- Organization
- Political Expression
- Post-truth Politics
- Professional Role
- Audience
- Audience Development
- Law
- Government
- Role
- Socially Engaged Art
- Social Cohesion
- Social Change
- Social Cohesion
- Non-visitor Socio-demographics
- Socioculture
- State
- Symbolic capital
- Dance
- Participatory Justice
- Theatre
- Theatre Governance
- Theory Development
- Tourism
- Transformation
- Survey
- Entrepreneurship
- Urbanism
- Civil Society