Case Study
Tourism, Heritage and Creativity: Divergent Narratives and Cultural Events in Mexican World Heritage Cities
Abstract
This work compares two major Mexican events held in World Heritage cities. Guanajuato is seat to The Festival Internacional Cervantino. This festival represents the essence of a Mexican region that highlights the Hispanic past as part of its identity discourse. Meanwhile, Oaxaca is famous because of the Guelaguetza, an indigenous traditional festival whose roots go back in time for five centuries. Focused on cultural change and sustainability, tourist perception, identity narrative, and city theming, the analysis included anthropological and urban views and methodologies. Results show high contrasts between the analyzed events, due in part to antagonist (Indigenous vs. Hispanic) identities. Such tension is characteristic not only in Mexico but in most parts of Latin America, where cultural syncretism is still ongoing.
Keywords
2020 (1)
Creative Cities off the Beaten Path
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Keywords
- Aesthetics
- Higher Education
- Cultural Diplomacy and Foreign Cultural Policy
- Occupation
- Career and Professional Role
- Audience Development
- Audience Studies and Visitor Studies
- Visitor Motivations
- Business
- Covid Pandemic
- Democracy
- Digitalization
- Diversity
- Third Sector
- Empirical Aesthetics
- Development
- Ethics
- Evaluation
- Field Theory
- Festival
- Film
- Federalism
- Community Arts
- Societal Change
- Ideology
- Staging
- Career
- Communication
- Concert
- Creative Industries
- Creativity
- Crisis
- Culture
- arts organizations, cultural organizations
- Cultural Participation
- Cultural Change
- Fincancing The Arts
- Cultural Promotion Law
- Cultural History
- Cultural Management
- Cultural Economy
- Cultural Organizations
- Art Education
- Cultural Policy
- Cultural Production
- Cultural Sociology
- Art Education
- Cultural Understanding
- Arts Administration
- Cultural Industry
- Cultural Sciences
- Art
- Art Field
- Arts Research
- Artists
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- Arts Management
- Arts Organizations
- Art education
- Arts Marketing
- Arts Administration
- Curating
- Leadership
- Literature
- Advocacy
- Management
- Marketing
- Market
- Media
- Methods Development
- Mexico
- Monumentalizing
- Museum
- Music
- Non-Visitor Studies
- Opera
- Orchestra
- Organization
- Political Expression
- Post-truth Politics
- Professional Role
- Audience
- Audience Development
- Law
- Government
- Role
- Socially Engaged Art
- Social Cohesion
- Social Change
- Social Cohesion
- Non-visitor Socio-demographics
- Socioculture
- State
- Symbolic capital
- Dance
- Participatory Justice
- Theatre
- Theatre Governance
- Theory Development
- Tourism
- Transformation
- Survey
- Entrepreneurship
- Urbanism
- Civil Society