Case Study
Tourism, Heritage and Creativity: Divergent Narratives and Cultural Events in Mexican World Heritage Cities
Abstract
This work compares two major Mexican events held in World Heritage cities. Guanajuato is seat to The Festival Internacional Cervantino. This festival represents the essence of a Mexican region that highlights the Hispanic past as part of its identity discourse. Meanwhile, Oaxaca is famous because of the Guelaguetza, an indigenous traditional festival whose roots go back in time for five centuries. Focused on cultural change and sustainability, tourist perception, identity narrative, and city theming, the analysis included anthropological and urban views and methodologies. Results show high contrasts between the analyzed events, due in part to antagonist (Indigenous vs. Hispanic) identities. Such tension is characteristic not only in Mexico but in most parts of Latin America, where cultural syncretism is still ongoing.
Keywords
2020 (1)
Creative Cities off the Beaten Path

Related Articles
Yearbook for Culture Management 2013
Research Article
Journal of Cutural Management and Cultural Policy
Research Article
‘Southern’ perspectives about cultural management: some thoughts
Journal of Cultural Management 2019 (1)
Essay
Die Thüringer Kommunen und die Bürde der Kultur
Journal of Cultural Management 2015 (2)
Research Article
Journal of Cultural Management 2016 (1)
Research Article
Kulturstaat und Kulturpolitik
Rechtliche GrundlagenYearbook for Culture Management 2013
Research Article
© 2023, Journal of Cultural Management and Cultural Policy
Keywords
- aesthetics
- higher education
- cultural diplomacy
- career, professional role
- audience studies
- Business
- digitalization, digitization
- diversity
- empirical aesthetics
- entrepreneurship
- development, transformation
- ethics
- Evaluation
- festival
- film
- social change
- ideology
- staging
- communication
- Concert
- creativity
- culture
- arts organizations, cultural organizations
- fincancing the arts
- cultural history
- cultural economy
- art education
- cultural policy
- cultural sociology
- audience development, art education
- arts administration, arts management
- cultural industry
- cultural sciences
- art
- arts research
- curating
- artists
- leadership
- management
- marketing
- market
- media
- methods development
- museum
- music
- opera
- orchestra
- organization
- law
- social cohesion
- community arts
- state
- urbanism
- dance
- theater
- theory development
- tourism
- civil society, third sector