Case Study
Comparing Visitors’ and Non-Visitors’ Motivations and Sociodemographics: The Case of the Swiss Science Center Technorama
Abstract
Engaging with new and broader audiences is increasingly relevant for cultural institutions. For that reason, visitor studies have become an established part of cultural management and research. Reaching out to new and broader audiences requires non-visitor research as well. Focusing on the case of the Swiss Science Center Technorama this study compares characteristics, needs and motivations of both non-visitors and visitors and shows, based on Falk’s phenotypes, how this information can be used for targeted offerings and digital marketing communications. The results affirm well-known barriers such as price and distance, but also show potential of better targeted offerings and digital communications.
Keywords
2024 (1)
Critical Issues on Arts Engagement versus the Non-Visitor
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Keywords
- Aesthetics
- Higher Education
- Cultural Diplomacy and Foreign Cultural Policy
- Occupation
- Career and Professional Role
- Audience Development
- Audience Studies and Visitor Studies
- Visitor Motivations
- Business
- Covid Pandemic
- Democracy
- Digitalization
- Diversity
- Third Sector
- Empirical Aesthetics
- Development
- Ethics
- Evaluation
- Field Theory
- Festival
- Film
- Federalism
- Community Arts
- Societal Change
- Ideology
- Staging
- Career
- Communication
- Concert
- Creative Industries
- Creativity
- Crisis
- Culture
- arts organizations, cultural organizations
- Cultural Participation
- Cultural Change
- Fincancing The Arts
- Cultural Promotion Law
- Cultural History
- Cultural Management
- Cultural Economy
- Cultural Organizations
- Art Education
- Cultural Policy
- Cultural Production
- Cultural Sociology
- Art Education
- Cultural Understanding
- Arts Administration
- Cultural Industry
- Cultural Sciences
- Art
- Art Field
- Arts Research
- Artists
- Artistic Research
- Artistic Reputation
- Arts Management
- Arts Organizations
- Art education
- Arts Marketing
- Arts Administration
- Curating
- Leadership
- Literature
- Advocacy
- Management
- Marketing
- Market
- Media
- Methods Development
- Mexico
- Monumentalizing
- Museum
- Music
- Non-Visitor Studies
- Opera
- Orchestra
- Organization
- Political Expression
- Post-truth Politics
- Professional Role
- Audience
- Audience Development
- Law
- Government
- Role
- Socially Engaged Art
- Social Cohesion
- Social Change
- Social Cohesion
- Non-visitor Socio-demographics
- Socioculture
- State
- Symbolic capital
- Dance
- Participatory Justice
- Theatre
- Theatre Governance
- Theory Development
- Tourism
- Transformation
- Survey
- Entrepreneurship
- Urbanism
- Civil Society