Essay
Audience engagement as practice: From extraordinary to everyday
Abstract
This essay challenges the conventional view of audience engagement in arts and culture, arguing that it’s more about habitual, everyday processes than the usually highlighted exceptional moments. Current approaches to researching and teaching audience engagement overly focus on one-off events, overlooking broader contexts and long-term habitual practices. Through a practice lens, audience engagement emerges as interconnected, routinized processes within organizations. Changing engagement requires systemic shifts, acknowledging the stability and sociability of practices. Traditional methods of audience research and education must evolve towards deeper qualitative analyses; cultural policy should prioritize meaningful engagement over superficial metrics; and cultural management needs to care for genuine engagement recognizing diverse organizational practices. The essay is a call for embracing the everyday, underreported social interactions that form the true foundation of audience engagement.
Keywords
2024 (1)
Critical Issues on Arts Engagement versus the Non-Visitor
Related Articles
Performing Arts Organizations as Hybrid Organizations: Tensions and Responses to Competing Logics
Journal of Cultural Management and Cultural Policy
Research Article
Democratization of Culture or Cultural Democracy? Theater in Germany and England
Journal of Cultural Management and Cultural Policy
Research Article
Journal of Cultural Management and Cultural Policy
Case Study
Models for Art & Business Cooperation
Journal of Cultural Management and Cultural Policy
Research Article
Journal of Cultural Management and Cultural Policy
Research Article
The concept of Audience Development vs. Arts Marketing: A Critical Analysis
Journal of Cultural Management and Cultural Policy
Essay
© 2024, Journal of Cultural Management and Cultural Policy
Keywords
- Aesthetics
- Higher Education
- Cultural Diplomacy and Foreign Cultural Policy
- Occupation
- Career and Professional Role
- Audience Development
- Audience Studies and Visitor Studies
- Visitor Motivations
- Business
- Covid Pandemic
- Democracy
- Digitalization
- Diversity
- Third Sector
- Empirical Aesthetics
- Development
- Ethics
- Evaluation
- Field Theory
- Festival
- Film
- Federalism
- Community Arts
- Societal Change
- Ideology
- Staging
- Career
- Communication
- Concert
- Creative Industries
- Creativity
- Crisis
- Culture
- arts organizations, cultural organizations
- Cultural Participation
- Cultural Change
- Fincancing The Arts
- Cultural Promotion Law
- Cultural History
- Cultural Management
- Cultural Economy
- Cultural Organizations
- Art Education
- Cultural Policy
- Cultural Production
- Cultural Sociology
- Art Education
- Cultural Understanding
- Arts Administration
- Cultural Industry
- Cultural Sciences
- Art
- Art Field
- Arts Research
- Artists
- Artistic Research
- Artistic Reputation
- Arts Management
- Arts Organizations
- Art education
- Arts Marketing
- Arts Administration
- Curating
- Leadership
- Literature
- Advocacy
- Management
- Marketing
- Market
- Media
- Methods Development
- Mexico
- Monumentalizing
- Museum
- Music
- Non-Visitor Studies
- Opera
- Orchestra
- Organization
- Political Expression
- Post-truth Politics
- Professional Role
- Audience
- Audience Development
- Law
- Government
- Role
- Socially Engaged Art
- Social Cohesion
- Social Change
- Social Cohesion
- Non-visitor Socio-demographics
- Socioculture
- State
- Symbolic capital
- Dance
- Participatory Justice
- Theatre
- Theatre Governance
- Theory Development
- Tourism
- Transformation
- Survey
- Entrepreneurship
- Urbanism
- Civil Society