Non-Visitor Studies and New Audiences
Audience and visitor studies are well established fields. Numerous journals and books address the audiences of museums, concerts, theaters, or film festivals. Research on non-visitors, however, hardly exists, although a large part of the population belongs to this group. This issue addresses this gap: How are “non-visitors” defined? What are their motivations not to visit an arts or cultural institution? How could these institutions reach out to attract non-visitors in order to make them frequent visitors? Why should they do so? How could non-visitor research be carried out? What is the motivation behind such research?
This issue calls for in depth analyses of motivations, preferences, and socio-economic characteristics of visitors and non-visitors. It also invites case studies and essays to discuss best practices and their motivations for outreach and participation.
Key-words
- Non-visitor studies and audience studies
- Discussion of socio-demographic aspects, lifestyle types of (non-)visitors
- Motivations and premises of research and projects in this field
- Critical contributions to audience development and arts marketing
Submission Deadline: 1 September 2023
Please see the Submission Guidelines
Submit to submissions(at)jcmcp(dot)org
Current Calls for Papers
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Intangible Cultural Heritage and Sustainable Development with a Special Focus on the Performing Arts
Guest Editors: Prof. Dr. Tiago de Oliveira Pinto, UNESCO Chair on Transcultural Music Studies, University of Music FRANZ LISZT Weimar/Friedrich-Schiller-Universität Jena, Germany
Submission Deadline: 1 March 2023
This issue focuses on the safeguarding of intangible cultural heritage and its manifold implications, especially in relation to environmental and sustainable development. We welcome research articles, case studies, and essays from sociology, cultural studies, and performance ...
© 2023, Journal of Cultural Management and Cultural Policy
Keywords
- aesthetics
- higher education
- cultural diplomacy
- career, professional role
- audience studies
- Business
- digitalization, digitization
- diversity
- empirical aesthetics
- entrepreneurship
- development, transformation
- ethics
- Evaluation
- festival
- film
- social change
- ideology
- staging
- communication
- Concert
- creativity
- culture
- arts organizations, cultural organizations
- fincancing the arts
- cultural history
- cultural economy
- cultural policy
- cultural sociology
- audience development, art education
- arts administration, arts management
- cultural industry
- cultural sciences
- art
- arts research
- curating
- artists
- leadership
- management
- marketing
- market
- media
- methods development
- museum
- music
- opera
- orchestra
- organization
- law
- community arts
- state
- urbanism
- dance
- theater
- theory development
- tourism
- civil society, third sector