Models for Art & Business Cooperation

Abstract

This article aims to identify theoretical profiles and empirical evidence that have guided, in recent years, the study of artistic interventions in organizations. Based on 24 case studies carried out by the MacLab (Laboratory for the management of arts and cultures) of the Ca’ Foscari University of Venice, and interviews conducted with the protagonists, artists, and companies of these interactions, we have identified art-based models capable of defining how collaboration between art and companies could take place. These theoretical models are compared with the case studies previously explored in order to analyze the impact of and the way in which the arts create a relationship with the corporate sphere. Finally, potential lines of research are outlined that could be useful to define optimal methods of collaboration between the art and business sectors, to strengthen interactions between both, and to ensure an impact on the medium to long-term development of both parties involved.