Research Article
Crucial Quality Features of Visual Artists’ and DIY-Musicians’ YouTube Channels
Abstract
YouTube offers new possibilities for visual artists and DIY-musicians to increase their visibility. Applying a descriptive-exploratory approach, this paper identifies existing quality features: A comprehensive literature overview serves to extract and cluster quality features for YouTube. Two studies of 30 YouTube channels of visual artists and of 30 channels of DIY-musicians are used to test the identified quality features via content analysis. Qualitative expert interviews are used to validate and enrich the results for both art forms. For both groups of artists, the features technical quality, community building, target group orientation, connection to social media and appealing channel design are relevant. In addition, features were identified that are particularly important for either visual artists or DIY-musicians.
Keywords
2021 (1)
Digital Arts and Culture: Transformation or Transgression?
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Keywords
- Aesthetics
- Higher Education
- Cultural Diplomacy and Foreign Cultural Policy
- Occupation
- Career and Professional Role
- Audience Development
- Audience Studies and Visitor Studies
- Visitor Motivations
- Business
- Covid Pandemic
- Democracy
- Digitalization
- Diversity
- Third Sector
- Empirical Aesthetics
- Development
- Ethics
- Evaluation
- Field Theory
- Festival
- Film
- Federalism
- Community Arts
- Societal Change
- Ideology
- Staging
- Career
- Communication
- Concert
- Creative Industries
- Creativity
- Crisis
- Culture
- arts organizations, cultural organizations
- Cultural Participation
- Cultural Change
- Fincancing The Arts
- Cultural Promotion Law
- Cultural History
- Cultural Management
- Cultural Economy
- Cultural Organizations
- Art Education
- Cultural Policy
- Cultural Production
- Cultural Sociology
- Art Education
- Cultural Understanding
- Arts Administration
- Cultural Industry
- Cultural Sciences
- Art
- Art Field
- Arts Research
- Artists
- Artistic Research
- Artistic Reputation
- Arts Management
- Arts Organizations
- Art education
- Arts Marketing
- Arts Administration
- Curating
- Leadership
- Literature
- Advocacy
- Management
- Marketing
- Market
- Media
- Methods Development
- Mexico
- Monumentalizing
- Museum
- Music
- Non-Visitor Studies
- Opera
- Orchestra
- Organization
- Political Expression
- Post-truth Politics
- Professional Role
- Audience
- Audience Development
- Law
- Government
- Role
- Socially Engaged Art
- Social Cohesion
- Social Change
- Social Cohesion
- Non-visitor Socio-demographics
- Socioculture
- State
- Symbolic capital
- Dance
- Participatory Justice
- Theatre
- Theatre Governance
- Theory Development
- Tourism
- Transformation
- Survey
- Entrepreneurship
- Urbanism
- Civil Society