Research Article
Crucial Quality Features of Visual Artists’ and DIY-Musicians’ YouTube Channels
Abstract
YouTube offers new possibilities for visual artists and DIY-musicians to increase their visibility. Applying a descriptive-exploratory approach, this paper identifies existing quality features: A comprehensive literature overview serves to extract and cluster quality features for YouTube. Two studies of 30 YouTube channels of visual artists and of 30 channels of DIY-musicians are used to test the identified quality features via content analysis. Qualitative expert interviews are used to validate and enrich the results for both art forms. For both groups of artists, the features technical quality, community building, target group orientation, connection to social media and appealing channel design are relevant. In addition, features were identified that are particularly important for either visual artists or DIY-musicians.
Keywords
2021 (1)
Digital Arts and Culture: Transformation or Transgression?
Related Articles
Social Desirability’s Influence on Audience Research
Discerning and Reducing ItJournal of Cultural Management 2017 (2)
Research Article
Unternehmerische Szenen in der Kultur- und Kreativwirtschaft
Eine diffusionstheoretische AnalyseYearbook for Culture Management 2010
Research Article
Creative City of Pretoria: The Dark Side of Creativity
Journal of Arts Management and Cultural Policy 2020 (1)
Case Study
Yearbook for Culture Management 2013
Conference Review
Journal of Cultural Management 2016 (2)
Research Article
Abstimmungsverhalten im Bundesvision Song Contest
Journal of Cultural Management 2016 (2)
Research Article
© 2023, Journal of Cultural Management and Cultural Policy
Keywords
- aesthetics
- higher education
- cultural diplomacy
- career, professional role
- audience studies
- Business
- digitalization, digitization
- diversity
- empirical aesthetics
- entrepreneurship
- development, transformation
- ethics
- Evaluation
- festival
- film
- social change
- ideology
- staging
- communication
- Concert
- creativity
- culture
- arts organizations, cultural organizations
- fincancing the arts
- cultural history
- cultural economy
- cultural policy
- cultural sociology
- audience development, art education
- arts administration, arts management
- cultural industry
- cultural sciences
- art
- arts research
- curating
- artists
- leadership
- management
- marketing
- market
- media
- methods development
- museum
- music
- opera
- orchestra
- organization
- law
- community arts
- state
- urbanism
- dance
- theater
- theory development
- tourism
- civil society, third sector