Essay
Professional Amateur Artists and Cultural Management
Abstract
When dilettantism rose in the 18th century, it was an expression of investigative curiosity and creative passion beyond the existing scientific canon. The innovative drive of dilettantes was soon afterwards belittled by the establishment and disappeared into the equation dilettante = charlatan, used until today. The pioneering spirit of dilettantism, however, re-materialized in the professional amateur (pro-am), a societal character that turns ideas and hobbies into activities of quasi-professional standard. Especially in the arts, pro-ams are numerous and carry a significant potential for social participation and innovation. This essay reflects on how cultural managers could take a role in recognizing, promoting and fostering the pro-am potential in the arts and in society.
Keywords
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© 2024, Journal of Cultural Management and Cultural Policy
Keywords
- aesthetics
- higher education
- cultural diplomacy
- career, professional role
- audience studies
- visitor motivations
- Business
- corona pandemic
- digitalization, digitization
- diversity
- empirical aesthetics
- entrepreneurship
- development, transformation
- ethics
- Evaluation
- festival
- film
- social change
- ideology
- staging
- communication
- Concert
- creative industries
- creativity
- culture
- arts organizations, cultural organizations
- cultural participation
- cultural change
- fincancing the arts
- cultural history
- cultural economy
- cultural organizations
- art education
- cultural policy
- cultural production
- cultural sociology
- audience development, art education
- arts administration, arts management
- cultural industry
- cultural sciences
- art
- arts research
- arts marketing
- curating
- artists
- leadership
- management
- marketing
- market
- media
- methods development
- museum
- music
- non-visitor studies
- opera
- orchestra
- organization
- audience
- audience development
- law
- government
- social cohesion
- social cohesion
- non-visitor socio-demographics
- community arts
- state
- urbanism
- dance
- Participatory Justice
- theater
- Theatre Governance
- theory development
- tourism
- survey
- civil society, third sector