Case Study
Non-visitors and museums – a practice approach
Abstract
While visitor research in cultural institutions is becoming more and more commonplace and systematic, interest in non-visitor research is currently increasing. However, the few existing approaches to investigating non-visitors appear to be only partially suitable for productive institutional use, as we demonstrate in this article on the basis of three current studies. However, in view of the large number of non-visitors, who are mainly found in sections of society that are either not culturally aware or live in Germany due to migration, non-visitor research has great potential. The challenges of reaching these groups are obvious, but there is a lack of coherent implementation strategies. Against this background, a participation-oriented non-visitor study that we conducted for the Deutsches Hygiene-Museum Dresden is used to present a possible approach and explain how a cultural institution can approach non-visitors. This case study shows how non-visitor research can function as part of a change process.
Keywords
2024 (1)
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Keywords
- aesthetics
- higher education
- cultural diplomacy
- career, professional role
- audience studies
- visitor motivations
- Business
- corona pandemic
- digitalization, digitization
- diversity
- empirical aesthetics
- entrepreneurship
- development, transformation
- ethics
- Evaluation
- festival
- film
- social change
- ideology
- staging
- communication
- Concert
- creative industries
- creativity
- culture
- arts organizations, cultural organizations
- cultural participation
- cultural change
- fincancing the arts
- cultural history
- cultural economy
- cultural organizations
- art education
- cultural policy
- cultural production
- cultural sociology
- audience development, art education
- arts administration, arts management
- cultural industry
- cultural sciences
- art
- arts research
- arts marketing
- curating
- artists
- leadership
- management
- marketing
- market
- media
- methods development
- museum
- music
- non-visitor studies
- opera
- orchestra
- organization
- audience
- audience development
- law
- government
- social cohesion
- social cohesion
- non-visitor socio-demographics
- community arts
- state
- urbanism
- dance
- Participatory Justice
- theater
- Theatre Governance
- theory development
- tourism
- survey
- civil society, third sector