Case Study

Means-end-Evaluation am Beispiel des Technorama

Helge Kaul, Roy Schedler

2017

Evaluation im Kulturbereich
Journal of Cultural Management 2017 (1)

P. 155–166

DOI: http://dx.doi.org/10.14361/zkmm-2017-0108

Language: German

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Abstract

According to the latest research into public management, for public value to be created it is necessary for the related activities to have an effect on the personal attitudes and values of individuals. In the means-end evaluation discussed in this article, the actions of public institutions focus on those who directly benefit from cultural projects or artifacts: listeners, viewers, readers, or visitors. Using the example of the Swiss Science Center Technorama, it is shown how laddering can uncover the values that are associated with an institution and its purpose. The insights gained by this method can be used both to evaluate and, if necessary, legitimize publicly funded programs and to promote the development of cultural programs that appeal to the public.

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